The basic need for marketing is to influence people and grow the business through their sales. Big businesses and small businesses can fail if they stop enhancing their marketing strategies to attract more customers. You can access different approaches to marketing on reviewsbird.co.uk.
With the different approach to marketing that exists, business owners turn to customers’ feedback and opinions on how to promote their business. Old School marketing involves the publicity of businesses through mediums such as print and video/audio broadcasts.
New School marketing employs means such as ads on social networks, using blogs and websites, while integrating Old School marketing techniques. However, which of these two are most effective? The basic features of these techniques are examined below.
· Facebook Ads Vs. Television Commercials:
Television commercials belong to the old school marketing model. A business owner uses an allotted time to advertise his/her business to the viewers of the channel of choice. The advertisement can last 30 seconds or more, depending on the cost. While this could reach the target audience, the world is more conscious and active on social media platforms. This facilitates the need for ads on social media pages like Facebook. Facebook charges less than television …
Read more